The Chaebeol’s Youngest Son Chapter 200

[200] 2 steps forward

“It’s the World Cup… .”

President Cho Dae-ho blinked and clapped his hands lightly.

“not bad. We are not an official sponsor, so there are no advertising opportunities. “During the World Cup season, a large number of foreign reporters flock, so if we utilize it well, I think we will see a huge advertising effect.”

“Hopefully! Isn’t this a bit meaningless? Even if it’s not the World Cup, it’s good to do well in anything. The question is, how do you do it well? Isn’t this it?”

Oh Se-hyun still had an untrustworthy expression.

“There is a way to do it well.”

Both people’s eyes focused on my mouth.

“Let’s have a large event.”

“event?”

“yes. “Every time our national team wins, 100 new cars are given away through a drawing.”

“what?”

“You can choose among those who watched the Korean game in person at the stadium. Seat number… .”

“Now, wait a minute. Spraying 100 sprays is a bit harsh. “Usually, events that focus on these large issues are suitable for about 10 people.”

President Cho jumped up.

It’s a bit excessive for an event. When a new car is launched, there are more than one place to put money. Money must be poured into all broadcasting and media companies, as well as the Internet.

You have to ask for a series of special articles and also have to pay the sky-high model fees.

“Do you think it will end with 100 units?”

“huh? “What does that mean?”

“Do you think it will end with just one win?”

“Isn’t the goal to advance to the round of 16? So, I think you’ll get one win?”

Oh Se-hyeon said in an uncertain tone.

“I think there’s something more, right? “If you advance to the quarterfinals, I plan to give away 500 tickets, and if you advance to the semifinals, I plan to give away 1,000 tickets.”

The two people laughed at the words quarterfinals and semifinals.

In particular, President Cho Dae-ho did not even hide his mocking expression.

“How great would it be if, as you said, we could advance to the semifinals and hit 1,000 goals? For 1,000 compact cars worth 10 million won, it costs 10 billion won. Using that money to advertise our new car at a miraculous moment has a tremendous effect. However, spraying 100 shots per win is not much different in terms of effectiveness than spraying 10 shots.”

“Isn’t there room to look forward to that miraculous moment? “Every time the national team adds one win, the advertising effect for new cars increases several times.”

President Cho no longer opposed my opinion. The calculation was that one win was the maximum that could be expected anyway, and that an effect worth about 1 billion would be sufficient.

“Do you have any other opinions?”

I’m sure I asked in passing without any expectations, but I still have opinions that need to be put into practice.

“There is one more thing. “One of the representative players this year is Park Ji-sung.”

“who?”

“Seon Sun played for a Japanese professional team and was selected this time. Sign that player. And Coach Hiddink also signed a contract.”

The crumpled faces of the two people did not straighten.

“If you don’t like the new car, just say it. Are you planning to ruin it with publicity?”

President Cho Dae-ho could not bear to say anything he disliked to me, the grandson of Chairman Jin, whom he had served his entire life. However, he nodded his head as he looked at Oh Se-hyun, who said what he wanted to say on his behalf.

It clearly shows that they feel the same way.

“Nevertheless, I feel like I have to do as you say… . This is so… .”

“yes? Oh CEO. What is that suddenly… ?”

“I’ve been listening to this absurd story for 10 years. however… . The results were always good. So now, no matter how absurd it sounds, it’s just different. What should I do? “What do the results say?”

Looking at Oh Se-hyun smiling, President Cho made an even more absurd expression.

“This time will be no exception. The bigger the issue, the more true this guy’s words are. So, please trust President Cho too.”

President Cho Dae-ho just let out a long sigh, as if Oh Se-hyun’s words sounded more absurd than mine.

“By the way, Coach Hiddink should sign a one-year contract, and Park Ji-Sung should sign a long-term contract of more than five years. “They also pay top-notch model fees.”

“what… . If her stubbornness is similar to that of her grandfather, I don’t think saying more will make her break… . “I just hope I have as good sense as my grandfather.”

“I’m sure? After the World Cup is over, the two will emerge as Korea’s greatest national treasure stars. So, are you planning to pursue an advertising contract with Sunyang Life Insurance?”

“Do not worry. “Even Chairman Jin won’t be able to keep up with this guy’s instincts.”

President Cho, who was looking at Oh Se-hyun giggling, lowered his head.

* * *

At a time when digital satellite broadcasting services and HD broadcasting were gaining ground, the national team led by Hiddink showed only poor results in training camp matches in South America and Europe.

President Cho Dae-ho did not say anything else. It seemed like they thought that since there was still time left, I might give up on my promotional strategy first.

Sorry, but I have already lost interest in the World Cup. Knowing the outcome also takes away interest.

And now, to my annoyance, I am being tormented by something that doesn’t interest me.

“Uncle. “Let’s give up on being mayor and try the general election in two years.”

“no. The timing of the general election is ambiguous. A month for a politician is like a year for an ordinary person. “After two years, my existence will fade away.”

Mayor Choi Chang-je clung to me, continuously wiping the sweat from his forehead.

Since Oh Se-hyun has already been coolly rejected, there is no one he can rely on other than me.

In addition, because the grandfather’s threat worked, no one stepped forward to become Mayor Choi Chang-je’s moneymaker.

“First of all, can you get a nomination?”

When asked the most important question, it was not easy to answer.

“There is already someone who holds an overwhelming first place in public opinion polls. “Unless something goes wrong, there seemed to be no way for my uncle to run as a candidate.”

“Do, Dojun.”

“Uncle, please listen to me first.”

“Yes, yes.”

My uncle quickly closed his mouth so as not to offend me, who was the last source of money.

“I, too, have now sold my face. Sunyang’s financial affiliate is in my hands. “Betting on a gamble that doesn’t win puts the company at risk.”

There is no winner who will ignore the loser’s sponsor. If I compete with my uncle so intensely that it hurts my feelings, the next mayor of Seoul may put pressure on me.

Or, if I reach out to him first and offer to become a supporter, the old ill feelings will go away.

However, it is still prohibited to have deep relationships with politicians. For now, just my grandfather’s connections are enough.

“You mean there’s no chance of winning? You are mistaken. “The atmosphere within the party is different.”

“I also have eyes and ears. With just one phone call, you can receive a report on what’s happening in Yeouido. “Don’t have any regrets.”

The uncle’s expression hardened as he bit his lip.

This person also knows that he is standing on the edge of a cliff.

A cornered rat is dangerous.

“Better prepare for the next general election. And don’t think about fighting with the Seoul mayoral candidate who is actively supported by the party.”

“Are you telling me to fart on that guy?”

“no. We don’t know how the political winds will blow. You should avoid the stigma of being so-and-so. However, we must also avoid the stigma of not being so-and-so. “It would be better to just give up your position as the next mayor of Seoul like a big man.”

The only remaining source of funds is me. I knew that I couldn’t do anything if I didn’t provide campaign funds, so I couldn’t be stubborn anymore.

“I promise. If you give up your candidate in a good way, I will make sure there are no problems with funding for the general election two years from now. Of course, I promise to nominate you as well.”

“Even nomination?”

“yes. A phone call from Grandpa is all you need, right? “I will definitely convince your grandfather, so please believe me.”

My uncle’s expression brightened slightly.

“If possible, it would be good if we worked hard to get nominated from our party’s stronghold… .”

Instead of saying, ‘That’s something we’ll decide after determining whether you’re useful or not,’ he nodded sharply.

“of course.”

I gave him a gift as he was still feeling sad.

“By the way, why don’t you at least become an outside director of Sunyang Life Insurance before the general election. “I’ll set up an office for you, so you can come out from time to time and give me some legal advice.”

If I had been asked to come to work every day, I would have refused first. If you are a politician who has served as mayor of Seoul, there are people waiting in line to serve you by giving you a monthly salary of around 10 million won just by putting your name on the list.

Of course it’s not free. This is because the connections of the person who served as mayor of Seoul reach everywhere.

The more money you have, the better, so he accepted my offer with a big smile.

“Is that okay? Ah, legal advice is something I’m good at. Aren’t you a prosecutor? haha.”

I don’t want to see Choi Chang-je’s smiling face anymore. This person’s last remaining vitality will only be effective until I drain it for the last time.

* * *

“I hope the Taegeuk warriors do well.”

HW Cars.

A full-page advertisement with a black background, with nothing visible other than one line and this sentence.

On the morning of the World Cup opening ceremony on May 31, this advertisement covered all daily newspapers.

If you didn’t look closely at the ad, it was difficult to spot the very faint silhouette of a car on a black background.

It is an ordinary advertisement that no one would think of as an advertisement for a new car, but as just cheering for the national team.

I felt relieved after checking all the central daily newspapers.

It came out very well, just as I wanted. This advertisement is nothing more than a signal for future advertisements.

And on this day, an unexpected event occurred that would not be surprising even if South Korea advanced to the semifinals.

In the opening match held at the Seoul World Cup Stadium, France, the winner of the last World Cup without the injured Zinedine Zidane, lost 0-1 against Senegal, a newcomer to the tournament.

At this time, no one expected France to be eliminated in the group stage.

June 4th.

Korea’s first match was held at the Busan Asiad Main Stadium.

This morning’s advertisement was a little different from last time.

The black background was the same, but the blurry silhouette came out a little more clearly. Anyone who saw it could tell it was the roof line of a car.

And clearly printed advertising text.

“I sincerely congratulate the Korean national team on their first World Cup victory.”

“HW Automotive will share this joy with you.”

“We will give away 100 new models of HW cars to 100 people through a drawing today. Please refer to the website for further details.”

I immediately accessed the HW Automotive website, but could not access it because the server was down due to a surge in access.

I searched the Internet again.

The HW car advertisement has already been a hot topic in various communities.

Is it a prophecy? Isn’t it?

It was a provocation simply to attract attention.

Could it be that I misprinted ‘Sincerely your best wishes’ as ‘Sincere congratulations’?

The response was as expected and all advertisements that took advantage of the World Cup were clicked. Other companies’ advertisements did not attract attention at all online.

Sunyang Electronics held an event where it paid out a prize of up to 300,000 won per person in case of the first win.

Daehyun Motors held a prize money event worth a total of 500 million won, paying 220,000 won each to 2,200 customers if they won at least one of the three preliminary matches.

Of course, if you look closely at these events, there were complicated conditions at stake.

We are the only ones giving away 100 units without any conditions. And a car worth 10 million won.

It’s still too early to be alarmed. When the next advertisement comes out, not only Korea but also the world will be turned upside down.

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fantasy, modern,